The goal of every corporate communication process or plan is to drive quick response to the message. But, with so many companies struggling to connect with employees, prospects, investors, and media, it is no surprise that traditional methods are no longer as effective. Some believe this to be a growing sign of a loss of confidence in the freedom of corporate organizations while other simply believe it is a by-product of the high-pressure era of mass communication. In whatever camp you reside, the experience economy is demanding a more innovative and deeper approach to communicating the message.

The new communication methodologies of today show a pervasive use of video for building value in creating messages that drive results through story. It is a brilliant idea, for organizations to use story in an uncut, raw form to reach those who are directly impacted by a particular message. A live example of this can be seen in Unity Media Group’s “Unity Raw Channel.”

BOISE, ID / PRBuzz / July 25, 2011 – - Unity Media Group, a premier provider of award-winning engagement technologies, announced today that Mr. Scott Ellard has made an equity investment in the company. In addition to his investment position, Mr. Ellard will also sit on the Board of Directors.

“Scott brings over 25 years of technology leadership and a proven track record of achievement including 7 successful start-ups with exits,” said Unity Media Group Founder and CEO Michael Boerner. “His vast industry knowledge and commitment to innovation makes him an excellent fit for both growth and maturation of the company. We are privileged to have Mr. Ellard’s wisdom and veteran start-up experience,” added Mr. Boerner.

“This is an outstanding opportunity and I am excited to be involved not only as an investor but also an advisor. Unity Media Group provides highly innovative technologies, a committed leadership team, and a very bright future,” said Mr. Ellard.

For those who work in Technology in Healthcare attending annual conferences is part of the gig. Most habitual conference attendees feel like if you have been to one event you have been to them all. Interesting observation – one organization is working very hard to stand out and share information in new and exciting ways.

The Health 2.0 conference‘s original tagline of ‘user-generated healthcare’ contains the germ of a compelling idea -  “patients are using new tools to guide their own care”. Today Doctors, patients and health care organizations are starting to use these next-generation tools of online and mobile technologies to change the way health care information is delivered.

In Q1 of 2011 Nielsen published a Cross-Platform report entitled, “State of the Media.” The report highlighted that the average American has a growing number of options for when, where, and how they choose to view video and the associated trends that follow such a plethora of choices. One of the most notable discoveries was that more time is being spent watching video content on traditional TV’s, mobile devices and the Internet than ever before.

Overall video viewership showed a marked increase of 22 minutes per month per person over the last year with mobile viewing or watching video on a mobile device, saw a whopping increase of 41% for 2010 which is up more than 100% since 2009.

Fresno Heart & Surgical Hospital, a facility of Community Medical Centers and Unity Medical, an award-winning developer of digital healthcare technology announced an agreement for Fresno Heart & Surgical Hospital to offer Unity Medical’s Bariatric & Metabolic Weight Loss and Heart & Vascular Provider Video Libraries. Each video library delivers an interactive and highly personalized experience on a first-of-its-kind engagement platform called the jLog™ or Journey Log. The jLog™ is a web-based enterprise application that unifies Web 2.0 capabilities such as audio, short-form HD video, text, and the ability to integrate social commenting.